We have been working with the Real Madrid Foundation on their London Social Sports Schools since it’s inception in 2017.

The socio-sports project is located in Croydon, one of the most populated boroughs and the one with the greatest social and ethnic diversity, where 1 in 5 children under sixteen live under the poverty line and where 1 in 4 young people are overweight.

The project uses the methodology of the Real Madrid Foundation and the values of the Kinetic Foundation to improve motivation, confidence, aspiration and perseverance amongst 11-18 year olds. In addition to the training sessions, educational workshops are delivered by various international partners.

What is the Social Sports School?

At the Kinetic Foundation, we’re proud to partner with the Real Madrid Foundation to deliver the Social Sports School in Croydon, a life-changing programme launched in 2017 to empower young people in vulnerable situations. Supported by Abbott and UPS, we combine football training with education to instil the seven values of the RMF methodology: respect, team spirit, self-esteem, health, autonomy, motivation, and equality.

What are the Football Sessions?

Our football sessions, led by coaches trained by the Kinetic Foundation and Real Madrid Foundation, are designed to develop skills while fostering discipline, resilience, and teamwork. Open to all ability levels, these sessions ensure every participant grows both on and off the pitch.

What Educational Activities Do We Deliver?

Beyond the pitch, we provide workshops on nutrition, health, and life skills, with support from partners. Specialised training days include modules that align sporting and educational objectives, ensuring our young people develop into well-rounded individuals.

Who Takes Part?

Our programme welcomes young people aged 11 to 18 from Croydon’s diverse and often underserved communities, with a focus on those facing socioeconomic challenges. Open to both boys and girls, we champion equal opportunities in sport and education.

Where Are the Sessions?

Our sessions take place right here in Croydon, South London, at community-accessible venues co-ordinated by the Kinetic Foundation. For the latest details on session venues or to get involved, contact us or check our website for updates.

Additionally, coaches have visited Madrid annually and have had “Training of the Trainers” sessions to exchange coaching knowledge with their peers.

Kinetic will also take part in Copa Alma, a social-educational football tournament involving other schools from across Europe at Real Madrid City in June 2025.